Public Relations and Media Unit | COLLEGE OF MEDICINE

Public Relations and Media Unit Head

About

The Public Relations and Media Unit at the College of Medicine, King Saud University, plays a vital role in developing and highlighting the college's role through media communications and collaborating with partners to enhance the identity and image of the college in alignment with its strategic plan. The unit is responsible for managing internal and external communications and ensuring continuous media coverage of the college’s events and initiatives. It also ensures consistency in the college’s identity by using standardized templates approved by King Saud University, in addition to overseeing a comprehensive photo and video library documenting key milestones and achievements in the college’s history. Through building strong relationships with the media, stakeholders, and alumni, the unit works to enhance the college’s position as a leading institution in medical education, scientific research, and community health. In line with the college’s vision and mission, the unit contributes to ensuring effective communication that highlights the college's achievements, initiatives, and contributions to advancing science and medicine. It also manages the issuance of press releases, coordinates media coverage, and oversees the college’s digital presence through its website and social media accounts. Moreover, the unit implements targeted communication strategies and builds partnerships with relevant organizations to support academic programs and initiatives. Through these efforts, the unit ensures that all college communications are professional, impactful, and aligned with the college's strategic goals.

Vision

To be an active and trusted voice representing the College of Medicine, enhancing its visibility and reputation through effective communication and media strategies that align with the college’s vision and mission.

Mission

To strategically communicate the College of Medicine’s achievements, initiatives, and contributions in advancing science, medicine, and community health. We aim to strengthen relationships with media, stakeholders, and the community to increase visibility and reinforce the college’s leadership in education, research, and innovation. Our efforts are focused on enhancing the college’s reputation and impact, with a commitment to fostering positive, lasting change in society and community.

Unit Goals

1. Enhance College Visibility and Support Strategic Communications:

Strengthen the college's presence both locally and internationally by highlighting its achievements, academic programs, and initiatives through media and strategic partnerships. Collaborate with partners to improve the college’s overall identity in alignment with its strategy.

2. Ensure Brand and Identity Consistency:

Maintain a consistent and professional image across all communication channels in accordance with King Saud University’s identity guidelines, ensuring the college is presented uniformly across all platforms to enhance recognition and excellence.

3. Promote Academic and Research Excellence:

Enhance the College’s reputation by showcasing its academic and research initiatives and achievements through media and academic collaborations.

4. Oversee and Optimize Digital Presence:

Manage the college’s digital platforms to ensure accessibility and stimulate engagement, in line with the college’s strategic goals.

5. Foster Strategic Partnerships:

Build and strengthen relationships with academic, healthcare, research, and media institutions to enhance the college’s reputation and increase its local and international impact.

6. Celebrate College Achievements:

Highlight the accomplishments of faculty, students, and alumni to enhance internal and external recognition of the college and boost morale.

7. Engage with the Community:

Strengthen relationships with students, faculty, alumni, external partners, and community members by organizing events and activities that reflect the college’s values and contribute to its development.